Breaking into Something Good


Dane Smith, Staff Writer

There are six, no, seven signature flavors! With the airing of Popcorner’s most recent ads during the 2023 Superbowl LVII there’s been a large increase in sales of the air-popped product. This is all thanks to their collaborative Breaking Bad campaign. Popcorners, a product owned by PepsiCo’s Frito-Lay North America Division released in 2010, has been expanding widely on both their sales and their flavors.

The Superbowl Breaking Bad campaign ad included a couple of the original cast, such as Bryan Cranston revisiting his role as Walter White, Aaron Paul as Jesse Pinkman, and Raymond Cruz as Tuco Salamanca. There are three ads showcasing Popcorners and their flavors. All of Popcorner’s Breaking Bad ads explain how this delicious goodness is air-popped, not fried, and created with only a few simple ingredients.

The flavors consist of seven different types: Sweet Chili, Kettle Corn, White Cheddar, Spicy Queso, Sea Salt, Cinnamon Crunch, and Sour Cream and Onion. When asked his favorite flavor, sophomore Hayden Austneberg replied with, “Probably White Cheddar or Kettle Corn, just because they’re like, just basic flavors but what stands out for them, specifically white cheddar, is I’ve always loved anything cheese flavored so, Cheetos, all that,” Austneberg said. “It just translates really well into Popcorners, and Kettle Corn I did not think that they could put kettle corn flavor into a chip, but it goes so well. It’s very sweet.”

Many students seem to have been effectively swayed to try the new snack by the commercial. “I love Popcorners, I love every one of their delicious flavors except for Sea salt, my personal favorite is Kettle Corn,” senior Lucas Heber said. “Ever since the Breaking Bad Super Bowl commercial I can’t get enough of them, I eat them every day. I highly recommend Popcorners to anybody looking to find a new favorite chip,” Heber said.

While there are good opinions, there are also ones that disagree, “I don’t like them, they just take like Pop chips, like the flat ones, and maybe I’ve only had stale ones, but they always taste stale,” senior Chessa Andersen said.